The smart way to send powerful marketing emails using Airtable and SendGrid.

Automated email marketing chains often miss the mark. How many times do you get the “Welcome: Step 3” for a service before you are even ready to start. Send smart emails to your customer as the conversation progresses using Airtable and a button click at the right time.

Photo by Volodymyr Hryshchenko on Unsplash

Our setup consists out of simple Airtable:

Airtable base layout

Using a simple Integromat Scenario we are using the webhook (under Send Email button) to trigger Sendgrid email, when the time is right.

Integromat Scenario

Probably the most complicated settings here relate to SendGrid setup.

SendGrid Module in Integromat

Here are the details of JSON to be used in the body:

{
  "from": {
    "email": "no-reply@sendgrid.business-automated.com",
    "name": "Business Automated"
  },
  "reply_to": {
    "email"…